NAYOUNG HEO
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Identity Systems

A rebranding of the Chicago Design Museum in the form of an extensive, research-based project.

Design, by nature, is about curiosity.

Various disciplines of design live within a shared space in CDM to facilitate an open conversation about design to both creatives and the general public. The final solution is a reflection of this by suggesting an impossible shape, multiple perspectives, and a connection/bridge.

2018

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 Alternative logomark

Alternative logomark