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Ascend

Publication designed to showcase and celebrate the work of graduating seniors in the Visual Communications Department at SAIC. 

Concept Statement: 

With an undergraduate curriculum that places emphasis on conceptualization and creative thinking just as much as the final product itself, this publication celebrates the idea of process.

Paper is a foundational material within the practice of Visual Communication Design, and the constructed paper airplane becomes a metaphor for a blueprint of each student’s future endeavors and their flight out into the real world. Each fold is crucial for a successful paper airplane that flies, just as ideation is to a successful design project. Students have built a strong starting point with the work they have created and learned the importance of drafting and refinement towards a final end goal during their time here at SAIC.

Now is the time their mapped-out plan come to fruition as they ascend towards their bright futures.

 
Sample spreads from the publication