Conceptual Restaurant Identity
In the zen tradition, life is in a constant state of flux, a philosophy that manifests itself in such diverse elements of Japanese culture as the ancient art of origami and the animé trope of transforming vehicles and machinery. Krispyrice is a transformation of traditional Japanese food and culture. The delicate folds of origami and mechanical bends of future tech come together to convey the transformative nature of a Krispyrice meal. These contrasting yet complementary elements evoke both the delicate precision of the cuisine and the reliable efficiency of their service.
The earliest written history of Japan mentions the four oldest color terms in the Japanese language: Red 赤, Black 黒, White 白 and Blue 青. An off-white and a bold, electric blue is used in order to have the Krispyrice brand feel fresh and contemporary.
The Blue Dot Festival is a three-day event in the UK that serves as the intersection point of science, technology, arts, culture and the exploration of space in the context of our blue dot, or Earth.
In this campaign, the festival is used as an agent to open up the discussion about climate change in the planet we live in today. The portrait celebrates, reveals, and plans ahead.
Winner of the STA 100
The STA seeks to identify and honor the 100 best examples of typographic excellence produced each year.
An infographic designed to visually represent the amount and variety of typos I made in a month. The typos are organized in a word search format with horizontal and vertical coordinates indicating the plane placement of each word.
A rebranding of the Chicago Design Museum in the form of an extensive, research-based project.
Design, by nature, is about curiosity.
Various disciplines of design live within a shared space in CDM to facilitate an open conversation about design to both creatives and the general public. The final solution is a reflection of this by suggesting an impossible shape, multiple perspectives, and a connection/bridge.
An experimental design for an unpublished architecture magazine—focus on composition and illustration.
Bringing a friendly-looking, but not-so-friendly character to life.
This project is one that doesn’t take itself too seriously. I challenged myself to create a poster series that examines the flair and personality of various typefaces–while finding little pockets of humor within their given names.
This is an ongoing exploration.
Branding for a clothing company catering to minimalists with an edge.
CRCL is a collaborative group of friends, designers, and entrepreneurs. I was asked to create individual profile illustrations for their website’s team member page. Done in pen and ink.
An exploration in typography with the slogan "Just Do It" translated to the Korean language.
Extraversion Intuition Feeling Perception
Multiple perspectives of my Myers-Briggs personality type.
Select pages from the student-led publication Dahm-So at the School of the Art Institute of Chicago. Double cover magazine, perfect-bound.
Lead Editor: Eun Cho, Art Director: Nayoung Heo
Published and Distributed 2018
The theme for 2018’s A Poster for Tomorrow contest was addressing the overall environmental concerns of our Earth, named A Planet for Tomorrow.
This poster was created in response to the prompt. The illustrated characters are shown taking actions on a personal level to save our planet.
Visual Identity Redesign for the 2018 Writer's Digest Conference. The goal was to allow the conference to have an enthusiastic and dynamic feel that would further interest from potential participants. Punctuation marks were used as a visual element, pointing to the dialogue and conversations to take place at the event, as well as the overlapping of voices and the exchange of ideas.
A book designed to revolve around Maya Lin, her practice, and her artwork. Numbers and shifts in scale were used as design motifs to reflect Lin's sensitivity to time and space.
For interactive book: https://www.behance.net/gallery/61069261/Maya-Lin
Collection of Illustrations